Aligning Business, Brand and Behaviour 

Hello, I am Nader Tavassoli, professor of marketing at London Business School, non-executive chairman of The Brand Inside where we specialise in “Activating Brand-Led Change”, and co-founder of Compaso - a digital learning-by-doing platform. 

Academia


Passionate about research 
1994 Ph.D. from Columbia Business School. Early career at MIT Sloan School of Management. London Business School since 2002. Keen to partner with businesses on research - to learn about problems, analyse data, and run field experiments. 

Practice


Driven by business impact 
Engaged with over 100 organisations as an advisor, consultant, coach, keynote speaker and educator, ranging from high-tech start ups to over 30 Global Fortune 500 companies. Brand academies of global companies. M&A advising. Expert witness.

Entrepreneurship


Entrepreneur at heart
Academic director of MIT Sloan's Entrepreneurship Programme and e-Business Programme founding director.  Founder of LBS' Behavioural Research LabWalpole Luxury Management- and Customer Focused Marketing Programmes. Non-executive chairman of The Brand Inside, co-founder of Compaso. Early-stage investor.
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